Cowshed Communication


After spending three years trying for a child, several rounds of IVF and miscarriages, the realisation that Cowshed founder Vicki Spencer-Francis was not going to be able to have children hit hard. It seemed plans had to change and with that, a strong sense of needing to achieve something on her own. Work for causes has always been central to the way Vicki works and that’s why, when she set up Cowshed, she promised to be a creative agency with a difference namely one who only works for organisations who want to make a big impact on society.

Success Factor

Cowshed’s purpose proposition helps it stand out from the crowd as organisations want to work with businesses with a strong moral compass and it has that at the core of its business. Gaining two places on the National Procurement Framework for Campaigns and PR also helped to gain work and it has recently gained a further place on the digital framework. Finally, strategic hires and a close-knit team, working towards one goal and purpose, along with mentoring from key people in the industry, has helped the firm grow.

The Future

The next five years are crucial for Cowshed to gain further momentum and it plans to gain further places on frameworks in Wales which will help drive growth. Off the back of significant UK clients including the United Nations and Royal Marines Charity, coupled with some key strategic hires, it will expand its creative offering to deliver more digital and web projects as well as traditional design and branding work. Cowshed is committed to delivering only for clients that it believes in and those with a strong purpose at their core. As part of this, the business has signed up to the United Nations Global Impact which calls for companies to align their strategies and operations with the universal principles on human rights, labour, environment and anti-corruption, and take actions that advance societal goals.