GENPOWER (Pembroke Dock)


Before starting Genpower, the founder Roland Llewllin ran a small refrigerated transport business and an internet based freight exchange. With Genpower, he wanted a business that would operate 0800h to 1700h Monday to Friday; be scalable and have the whole of the World as its market; have minimal risk of bad debt and non-perishable stock, and be specialised enough to avoid competition from the ‘big sheds’ but have a large enough nationwide market place to allow rapid growth.

Our main challenges when starting the business

By being based in Pembrokeshire and running a niche business, Genpower found specialised skilled labour difficult to source. By using remote working methods, some of its staff can work in the business from remote locations and still be very productive, whilst only visiting the firm’s HQ maybe one day a week.

Success Factor

One of the key strategies which has driven growth of the business is the new B2B online ordering system for dealers. This has only recently been introduced to current dealers, but already it has proven to have a rapid take up and there have been increased sales driven by incentives to order online. This system has helped to reduce administration and increase productivity massively. The strength of the Hyundai brand has also helped to expand the business, increasing the size of the dealer network and driving sales upwards at an impressive rate. In addition to this, product innovation is key to growth and it is important that Genpower keeps ahead of the competition by continuously adding innovative features to its products. Finally, the growth of the business has been aided by the recent move to larger premises at the start of 2014, increasing the unit size from 1,000m2 to 10,000m2 and adding many new features

The Future

Genpower will continue to add to the Hyundai product range making it a force to be reckoned with in the UK Outdoor Power Equipment market. Along with Hyundai, it will be developing the Evopower PRO series range of power equipment for the professional market in the UK and overseas. The growth in online sales will be maximised with fully functioning B2B and B2C websites, linking via APIs to its main customers, whose orders will be fed into the firm’s system automatically, creating a seamless purchasing procedure, improving efficiency and driving the business forward.