Morganstone (Llanelli)


Having worked for PLC housing and construction companies at senior management level for many years, Ian Morgan (the Managing Director) felt it was time to go it alone and felt that the industry was in need of a niche for a main contractor that understood and operated as a client would and therefore could provide a flexible and personal approach and thus avoiding an adversarial and contractual approach, By implementing this flexibility for change and quick decision making along with the discipline that is exercised by that of a Plc would provide a much improved service to the client Some of the challenges that were faced and overcome in the last three years by the company included creating a history of trading before that history is created- chicken and the egg syndrome; timing of the company creation at the start of the recession, finding and appointing appropriately experienced and trained personnel, uncertainty of government funding for the clients in the public sector and controlling growth to be both achievable and sustainable for the longer term.

Success Factor

Morganstone’s rapid growth over the last three years is testament to the reason it was created - that there was a niche requirement in the market that it operates along with the ability to provide clients with a first class service has led to 70 per cent of orders generated from repeat business. Company personnel have long and established track records in delivering high quality services in the sectors worked in by Morganstone, having worked for national construction and regeneration companies for many years. They have experience in overcoming difficulties and issues associated with collaborative working with clients and the supply chain, a local office that provides a strong support structure, well established links with local supply chain partners, a flexible and pro-active approach to risk management and an excellent aftercare service

The Future

The long term growth plan at Morganstone is to continue its year on increase of turnover, whilst maintaining and improving the margins of the areas in which it operates. This will only be achieved by the continued effort of out dedicated staff that will need to be strengthened and increased to meet the demands that growth projection requires. Now that the housing market is showing real signs of improvement, open market housing for sale is a target area in which the firm intend to grow with the acquisition of its own land for development and that is programmed to commence in early 2014.