Edwards Coaches Ltd (Pontypridd)


Although the Company has been in existence for 88 years, recent years have proved challenging in terms of providing attractive, cost conscious holidays for those hit hard by the recession, whilst off-setting fuel increases and the downturn of the Euro. New destinations are continually researched and as a result, twenty seven new and re-introduced tours will feature in the 2014 brochure. Recent expansion has been driven by quality and service, and a desire to provide the safest means of transportation. The implementation of a Traffilog system provides the Company with KPI’s for drivers, leading to a 53 per cent reduction in bad driving habits and, as a consequence, an 11 per cdnt reduction in fuel consumption.

Success Factor

Coupled with the company’s ongoing cost reduction programmes identifying areas for profit optimisation, there are in fact three distinct factors contributing to the rapid growth of Edwards Coaches Ltd. The first is the National Express Contract, which commenced in May 2011 with 16 coaches and is increasing to 32 coaches by July 2012. The contract covers selected routes, for example Cardiff to London including London Gatwick and London Heathrow, in addition to northern routes such as Cardiff to Bradford and Rochdale. The insolvency of Diamond Coach Holidays in Swansea, once the firm’s biggest competitor, has resulted in the Diamond Business being acquired and coach holiday sales has increased by 50 per cent. Finally, there has been the implementation of a Local Bus Service, servicing routes to Pontypridd, Cardiff and the regional Hospital.

The Future

Edwards Coaches aims to develop long-term contracts with customers and supply chain, which are sustainable and offer value for money and concentrate on existing markets to gain an increase in market share by offering new and innovative tour programmes. Finally, to strengthen the company belief that staff are the firm’s greatest asset and to continue investing in their development. Aided by support from the Welsh Government’s ‘Skills Growth Wales’ initiative, Edwards’ Coaches has trained all of its staff through occupational and technical programmes and developed a culture of continuous improvement, to benefit staff and customers and further guarantee sustainable job opportunities.