Time 4 Recruitment Solutions


Time 4 Recruitment was set up in 2001 by Mal Martin and Grant Lillywhite who, together, had over 30 years experience between them in construction, sales and recruitment. Fed up with the view that ‘all agencies are the same’, their aim was to change the face of the recruitment industry, offering a personal, professional and quality service to all its clients and workers, and to show them that they actually care about their needs as captured in their strapline ‘the agency that cares’.

Our main challenges when starting the business

The company overcame its first major challenge by securing support from a major bank and a factoring company despite only being able to bring their own minimum cash injection to the business by convincing the financial organisations of their abilities, vision and market knowledge. The bank complimented their business plan as one of the best they had seen. Time 4 was then faced with their other major challenge, their aim of winning market share from national, well established competitors. The directors achieved this within the company’s first year of trading by convincing clients that they were not just looking for quick gain but could be trusted to build long-term relationships.

Success Factor

The company’s approach and vision seems to be what is needed in the industry as Time 4 has increased in size substantially, going from just 3 staff and one division to a team of 29 with 5 divisions and now with over 150 clients! The first key factor in the rapid growth of time 4 Recruitment was the timely purchase of its flagship Cardiff branch. The business, which started off in rented offices in Cardiff Bay had done so well that Mal and Grant purchased larger 2 storey premises in a central location in Cardiff in 2006. This timely purchase of a stand-alone building was a key factor in the rapid growth of the company and gave Time 4 its own identity, a shop front to encourage walk in trade and to display adverts, and space to allow the continuing growth of its professional workforce. The location is critical, its positioning being on the very edge of the city centre in an up and coming area, near to the hospital and student area, and can be viewed from a main access road into and out of the city. Indeed the amount of walk in workers signing up was so great that a receptionist had to be employed immediately. Secondly, Mal and Grant quickly saw opportunities to develop from a regional into a national company and opened a new branch with shop front in Bristol in 2008 to take advantage of the large market in the South West and beyond. This has contributed significantly to the growth of the company and to the sales margin. Finally, the directors can attribute their success to their strategy of moving into new and additional markets to support the seasonality of their primary sector, the construction industry. This has been achieved by either opening new divisions, acquiring strategic companies or gaining membership of professional bodies

The Future

Mal and Grant believe wholeheartedly that the future development and success of the company will be down to the quality, vision and passion of its team. They know that their longer term aim to achieve a turnover of £30 million over the next 5 years and open 3 new branches will only be achieved by their investment and belief in the people that make Time 4 Recruitment great and by focusing on the company structures and procedures. The immediate 12 month plan in this current climate is to consolidate the work they have and be as successful as they can in their sectors before expanding further. The company will be focusing on the areas with the greatest opportunities such as engineering construction, in those areas with the highest margins and on those clients who have good payment history and credit insurance.