Freshbaked Business Services


Richard Matthews started freshbaked because he knew that the world of training was becoming tired and complacent and the timing was right for someone to ‘do it better’. He had held a senior position in a large training provider and was increasingly frustrated by the way the market was being serviced. It soon became clear that customers were open to trying a new flavour of more dynamic, innovative and colourful training. One of Richard’s frustrations came a desire to do things his own way, so he set up freshbaked with the aim of making a difference to the clients it works for, but it also makes a difference to the people who work for the business.

Our main challenges when starting the business

The major challenges which faced the business during the first three years were funding, credibility and people. Richard initially invested £15,000 of his life savings and the company has never looked back, although the lack of additional funding support available did make life difficult during the early years, but through determination and hard work these obstacles were overcome. In addition, attracting and retaining the best people for the business was hard. Great people cost money and need to be bought into the vision so that they can see a career path for themselves.

Success Factor

freshbaked Training delivers qualifications through funding made available through the Welsh Assembly Government (WAG). Over the past three years, it has established a unique partnership network with a number of key contractors of WAG which has enabled freshbaked to accumulate a large contract value with great growth potential. Since freshbaked opened its doors on 4th January 2004, the company has achieved a 100% year-on-year growth in turnover (from just an initial personal investment of £15,000) and is predicting another year of 100% growth in 2009. Finally, the launch of the freshbaked Group structure has been a major driver for the business as it has allowed us to expand and access new markets.

The Future

freshbaked plans to continue to cement its position within the Welsh market and continue to further improve market share. Having taken the freshbaked brand across the bridge earlier this year, over the next 12 months the focus will be on strengthening its presence in the South West marketplace and continue to grow the client base. Once the freshbaked brand is established in the South West, the directors will then look to roll out the business into other geographical areas across the UK.