The business has grown organically and consistently since the setting up of the bespoke education and social care divisions. Having ventured into market places where there was very little quality opposition and by applying the principle of having accomplished sector professionals recruiting like minded individuals, the business was able to develop and increase its market share built on professionalism and specialist knowledge. Team building and employee retention has been another contributing factor to the business’ success, with the majority of staff who have joined staying with the company and building their own careers within the structured set up. Team spirit is at the epicentre of New Directions’ ethos, and some members of staff who began their career at New Directions as consultants are now divisional managers, increasing their earning potential and the profitability of the company because of their greater understanding of the role, the business and its market place.
Finally, the company has developed innovative online recruitment processes via its group and bespoke sector websites, allowing clients and candidates to post their vacancy or applications for positions online. An in house IT division and communications initiative has delivered enhanced presence on the internet, optimising the websites search and find presence to get high listings in the main search engines without the need for advertising or paying for placement on the search engines. Development of the websites as interactive, user friendly places where candidates and clients can register and search for what they are looking for, with audio assistance for visually impaired users, means that New Directions offer an enhanced all round service that is unique in the recruitment market place.