Genset PLC


The company started 25 years ago as the UK distributor for GENSET SPA, an Italian Manufacturer that was introduced to the founders at a trade exhibition. The market at that time was dominated by Lincoln - an American Manufacturer that had 85% of the UK market. The main challenge at start-up was one of size and no brand, as they had to convince customers of the features and benefits of products backed up by exceptional service.

Success Factor

The three success factors for GENSET have been an innovative quality product, an exceptional team of people (which has resulted in IIP for the business), and a fantastic customer service and focus.

The Future

The business hopes to consolidate and build on its success by developing additional products to sell to existing customer base, supplying other major accounts that the firm are not currently supplying, and globalising the business.