Robin Williams established Williams Medical Supplies (WMS) in 1986 to supply general medical practitioners with a wide range of medical products including vaccines, coils, diaphragms, surgery equipment, diagnostic tests and instruments. The company was originally based in Kent but transferred its head office, administrative, purchasing and central warehouse functions to Rhymney, South Wales in 1992.
The firm operates a catalogue mail order service to the medical profession, producing its main catalogue annually and mailing it out to over 12,000 GP practices. This is supplemented by three special offer catalogues that are mailed out to over 36,000 general practitioners and 7,000 practice managers throughout the United Kingdom. In addition, special offer leaflets are produced monthly and included with all statements and packages sent out from the company’s Rhymney and Northfleet sites. The main catalogue currently contains over 5,000 different product lines covering approximately 20,000 different items and Williams Medical Supplies continually reviews its services, seeking to constantly update its product lines and supply sources to meet the ever changing needs of its customers.
In January 1996, the company established a subsidiary company - Malvern Medical - which offers a range of low priced branded products to provide practitioners with an alternative source of supply. More recently, Merlin Medical was incorporated into the Williams Medical Supplies group, which essentially imports medical products in order to supply the retail trade. In 1997, the Doctor Euromail name was purchased at the end of 1997 to widen the services of the group and afford the company additional marketing and retail strength.
Williams Medical Supplies remains committed to customer service and growth and has recently purchased the Whitbread Centre in Rhymney in an attempt to further invest and develop its office and warehouse facilitates. The company also continues to invest in the updating of its comprehensive computer and communication systems to ensure that it can offer its customers a quick, informative and effective service.